Students can complete 2-3 years of coursework at Kent State Stark before transitioning to the Kent Campus to finish their degree.
The managerial marketing major prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.
The objective of this program is to educate students to function effectively in business environments (e.g., small firms) where they will have to make autonomous decisions and be required to take action on their own initiative.
The breadth of the managerial marketing major opens a wide range of career choices to students including marketing management, brand management, advertising and promotion management, personal selling, public relations, starting a business as an entrepreneur and many other exiting opportunities.