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Managerial Marketing

Managerial Marketing

Students can complete 2-3 years of coursework at Kent State Stark before transitioning to the Kent Campus to finish their degree. 

The managerial marketing major prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. 

The objective of this program is to educate students to function effectively in business environments (e.g., small firms) where they will have to make autonomous decisions and be required to take action on their own initiative.

Career Opportunities

Market and survey researchers held about 273,200 jobs in 2008, most of which - 249,800 -were held by market research analysts. Because of the applicability of market research to many industries, market research analysts are employed throughout the economy. The industries that employed the largest number of market research analysts in 2008 were management, scientific, and technical consulting services; management of companies and enterprises; computer systems design and related services; insurance carriers; and other professional, scientific, and technical services - which includes marketing research and public opinion polling.

Survey researchers held about 23,400 jobs in 2008. Most were employed primarily by firms in other professional, scientific, and technical services - which include market research and public opinion polling; scientific research and development services; and management, scientific, and technical consulting services. About 9 percent of survey researchers worked in educational services - which includes colleges, universities, and professional schools.

A number of market and survey researchers combine a full-time job in government, academia, or business with part-time consulting work in another setting. About 7 percent of market and survey researchers are self-employed.