Marketing is a broad field entailing a wide variety of tasks involving the analysis, planning, implementation, and control of marketing programs (the strategies and tactics used by businesses to sell products and services to other businesses and people). The marketing curriculum at Kent State University consists of marketing courses designed to provide the student with a broad working knowledge of the theory and practice of marketing management.
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Advertising, marketing, promotions, public relations and sales managers held about 623,800 jobs in 2008.
These managers were found in virtually every industry. Sales managers held about 56 percent of the jobs; about 62 percent of sales managers were employed in wholesale trade, retail trade, manufacturing, and the finance and insurance industries.
Marketing managers held approximately 28 percent of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed around 32 percent of marketing managers. About 27 percent of advertising and promotions managers worked in the professional, scientific, and technical services industries and wholesale trade.
Around 48 percent of public relations managers were employed in service-providing industries, such as professional, scientific, and technical services; public and private educational services; finance and insurance; and healthcare and social assistance.